Singer Sewing Machine in Bangladesh

October 20, 2024
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SINGER, from a single product sewing machine company evolved into a multi-product consumer durable company in 1985 for further growth and expansion.
SINGER has been operating in this region since 1905, when the first SINGER sewing machines went on Sale at Chittagong and Dhaka shops. Today, SINGER Bangladesh Ltd. is a large, diversified company with unmatched presence throughout Bangladesh. The brand SINGER is a household name and a synonym of quality, trust and reliability.

Abu Muhammad Hamim Rahmatullah, Managing Director & Chief Executive Officer, Singer

THE ORIGIN STORY
SINGER’s history can be traced back to 1851, when Sir Isaac Merritt SINGER with $40 in borrowed capital began to manufacture and sell a machine to automate and assist in the making of clothing was also known as the sewing machine. This revolutionary product was the first offering from the newly formed I.M. SINGER & Company, which later evolved into the world as the leader in manufacturing and distribution of sewing related products better known as SINGER.
The first electric machine was introduced in 1889 and by the turn of the century, annual sales had reached $1.35 million. As it expanded, a separate subsidiary was established to handle sales and distribution in the western hemisphere which was called the SINGER Sewing Machine Company.
Capitalizing on its famous brand name, its hire-purchase plan and its vast network of retail outlets and other distribution points around the world, SINGER introduced electronics, home appliances, and other consumer durables especially in the Asia Pacific Rim, Latin America and the Caribbean. As its reach grew wider, it slowly became a household name throughout the world.

Source: blog.venture.com.bd
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